Aurum Enterprise is a Minnesota-based telecom sales organization built around a simple idea: strong brands grow through meaningful human connections.
Founded by Tobias Waters, Aurum brings that idea to life through customer conversations, business connectivity, retail engagement, and channel partnerships.
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Our standard
Built with ambition. Grounded in execution.
Our name comes from the Latin word for gold. For us, it represents a standard to work toward—in how we treat customers, develop our people, and show up for our partners.
Behind every campaign is a shared commitment to practical training, clear standards, and accountable leadership. Equip the team. Understand the customer. Follow through.
Our structure
One team. Distinct brands.
Aurum is the employer and operating company behind Caerum Wireless and Rubrum Wireless. Our campaigns have their own identities while our people build their careers within one organization.
“Strong brands grow through meaningful human connections.”
He didn’t wait for an opportunity. He built one: Aurum Enterprise, the company behind Caerum Wireless and Rubrum Wireless.
01 — The name
He named it gold. Then he held everyone to it.
Aurum is Latin for gold. Tobias didn’t choose it to sound good. He chose it as a standard: for how customers are treated, how people are developed, and how partners are served. Nobody at Aurum gets to fall short of it, him included.
02 — The build
Three brands. One founder.
Aurum Enterprise, Caerum Wireless and Rubrum Wireless. Three identities. Three teams. One vision: his.
03 — The record
2.3 million+ people. And counting.
Under his leadership, Aurum teams have helped more than 2.3 million people find their next connection. That number is the floor, not the ceiling.
04 — The rule
Three lines. No exceptions.
Equip the team. Understand the customer. Follow through. He wrote the rule, he lives by it, and he expects the same from everyone who carries the Aurum name.
Chief Operating Officer
Mohammed Alajnaf.
“Lead from the floor, not from the title.”
Mohammed runs Aurum’s day-to-day: the teams, the training and the tools. And he makes it look easy.
01 — The start
Built on the floor.
He came up through Aurum’s national retail work, side by side with the teams that meet customers face to face. That is where he learned how the business really works.
02 — The job
The engine room.
As COO he runs operations: recruiting, training, and the tools the teams use every day. Tobias sets the vision. Mohammed turns it into how Aurum actually runs.
03 — The style
Calm. Fast. Done.
Recruit. Train. Support. He builds the teams, sets them up to win, and keeps everything moving without the noise.
Build practical sales skills, take on real responsibility, and develop alongside people who want to grow. Bring your drive. We’ll help you put it to work.